Yorkshire’s Most Romantic Workplace
Services: Media relations, Press Release writing
Sectors: Hospitality, Food & Drink
“Cannon PR’s approach surpassed all of our expectations They not only raised the profile of the hotel, helping us to achieve our goals in terms of creating a sell-out event, but their creative approach and can-do attitude also made them an invaluable part of our team. Their expertise, knowledge, professionalism and friendliness shines through in all the work they delivered.”
Valentine’s Day is one of the single most important dates for the hospitality industry. It’s also a day that sees brands of all sizes vying for headlines in order to share the love for their brand. A creative, yet credible approach needed to be the order of the day.
During a short brainstorming session, different routes to market were explored. The large numbers of weddings the hotel hosted each year, the proposals it had witnessed and even the nerve-wracking first dates. However, the seed of the story proved to be within the hotel’s workforce.
Working within the hotel were ten couples who had all met, fallen in love, and in some cases married their significant other, as a direct result of the time they had spent working together. The clincher was a member of the reception team named Valantine. Yorkshire’s most romantic workplace had been kindled.
A press release was drafted, with the primary focus on securing local and regional media headlines. However, with a strong concept, we extended the reach of the story. Within a matter of hours, interviews were secured with radio stations throughout Britain. Media coverage was secured in all key local and regional titles, with the story making the front page of one publication.
In total, the story featured on national BBC news and IRN networks, as well as interviews that took place with a number of regional radio stations across the UK, helping to firmly establish the hotel, not just as Yorkshire’s most romantic workplace, but one of the most romantic places to work in Britain.
Crucially, the approach helped the hotel achieve a complete sell out for its planned Valentine’s Day event, and in the following weeks, the hotel also recorded a significant increase in the numbers of wedding enquiries and bookings.
More examples of our work:
Inspiring entrepreneurship in South Yorkshire
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