Social Impact PR

Building a brighter future for everyone

Cannon PR’s social impact PR service delivers strategic communications support to help organisations demonstrate their corporate social responsibility commitments.

Social impact PR tracks and monitors social impact, illustrating the positive steps organisations are taking towards addressing social, economic and environmental issues.

Social value, social impact and corporate social responsibility (CSR) are closely connected concepts that form part of a social impact PR strategy.

Cannon PR’s bespoke social impact PR services help organisations to highlight the positive steps they are taking to address social inequality or making a commitment towards issues such as climate change and carbon reduction.

Why social impact PR matters:

Social impact PR is increasingly important for businesses and organisations due to its role in shaping reputation, building trust and fostering long-term success.

Customers expect the brands they trust to look beyond profit margins and to take a proactive role in addressing both localised and global issues. Social impact PR helps organisations to communicate and showcase the positive steps organisations are taking in making a positive contribution to the communities they serve, as well as exploring how they contributing towards positive change.

There can be many benefits of integrating social impact PR into your communications strategy. From building trust and credibility in your brand, increased customer loyalty, and often has a positive impact upon employees. An engaged workforce, which buys into a company’s vision and purpose, tends to be more motivated and engaged, which in turn can also influence recruitment and retention.

How is social impact used in a PR strategy?

Cannon PR’s social impact PR services draw upon our expertise in the fields of media relations, communication strategy, digital PR and social media to deliver a holistic communications approach that is tailored towards helping your organisation achieve its goals.

Cannon PR’s social impact PR services include :

Strategy development and planning.
Social impact progress reports.
Media relations.
Community outreach.
Stakeholder engagement.
Digital PR.
Monitoring and evaluation.

Building a brighter future one story at a time

Of course, true social impact is much more than words—it’s about meaningful action. But without the right communications strategy in place, even the best intentions can get lost.

Cannon PR will help you to maximise your investment social impact activities by showcasing the positive steps your organisation is taking by developing and implementing a PR strategy that will engage, inspire and resonate with your target audience.