Keeping you one step ahead of the news
You don’t need an in-house press office to have experienced media specialists on your side. Cannon PR brings the skills, insight and media connections of a dedicated press office directly into your organisation.
The best media opportunities rarely arrive neatly packaged. They need to be spotted, developed and acted upon. Cannon PR’s press office support helps place your organisation at the heart of the news agenda by shaping and influencing the opinions that matter.
Working as an extension of your team, we act as the eyes and ears of your organisation, keeping you one step ahead of the headlines.
From responding to journalists and managing enquiries to proactively identifying ways to build your media presence, we make sure your organisation is ready to maximise every opportunity.
Staying ahead of the story
A press office plays a unique part in an organisation’s marketing function. It doesn’t simply sit and wait for journalists to get in touch; it continually looks for opportunities to help you stand out from the competition. An outsourced press office gives you the benefits of an in-house media team without having to build one.
Working with Cannon PR, you will gain access to our unique understanding of the media. We work with journalists on a daily basis and help our clients identify and maximise media opportunities.
We understand the media landscape and know what works. We work promptly and proactively, helping you take advantage of news opportunities as they arise. Our flexible support is designed around your organisation, giving you the skills and capacity of a dedicated press office when you need them.
Maximising every media opportunity
Every organisation is different, and so is the role its press office needs to play. For some, that means maintaining a regular flow of news and building relationships with key journalists. For others, it means providing additional capacity, responding to media enquiries or making sure specialist support is available when the unexpected happens.
Cannon PR’s press office services are always tailored around the needs of your organisation. For some, that means working closely with in-house marketing and communications teams; for others, it means working directly with senior leaders and becoming their day-to-day point of contact for the media.
Our services are tailored to your needs, providing additional capacity and expertise when you need it most:
Proactive media engagement
Identifying newsworthy stories and opportunities from across your organisation and developing them into targeted media activity.
Monitoring and intelligence sharing
Keeping track of the news agenda and the issues affecting your organisation and sector.
Interview preparation & support
Preparing spokespeople for media interviews with clear messaging, briefings and practical advice to help them communicate with confidence.
Forward planning
Using media forward features lists, editorial calendars and upcoming events to identify opportunities in advance and plan your media activity around them.
Media enquiry management
Providing a professional point of contact for journalists, managing enquiries and coordinating timely responses.
Content creation
Creating compelling content for the media, from press releases and statements to thought leadership, case studies, features and expert commentary.
Issues and crisis management
Helping you manage sensitive or challenging media attention, respond quickly to enquiries and protect your organisation’s reputation.
Evaluation
Tracking media coverage and evaluating its impact to understand what is working, demonstrate value and inform future activity.
Give journalists something to talk about
The news agenda never stands still, and neither should your press office. Creating a consistent media presence means looking beyond the stories you already have and finding new reasons for journalists to talk about your organisation.
That might mean using your knowledge and expertise to provide a fresh perspective on an emerging issue, turning data into a compelling story, developing thought leadership around the issues shaping your sector or finding the human stories that bring what you do to life.
It also means being ready to move quickly. When a story breaks or the conversation changes, having the right insight, spokesperson and response ready can turn a fleeting moment in the news cycle into a valuable media opportunity.
Preparing for the unexpected
Media opportunities don’t always come with advance warning. A journalist might be working to a tight deadline, looking for an immediate reaction to a breaking story or trying to get to the bottom of an issue affecting your organisation.
How you respond can make the difference between making the most of an opportunity and watching it pass you by. Cannon PR can manage incoming media enquiries on your behalf, quickly establish what a journalist needs and bring together the information, comment or spokesperson required to respond.
When the stakes are higher, that same support becomes even more important. We will help you assess difficult or sensitive enquiries, agree the right response and make sure your organisation communicates clearly and confidently when it finds itself under scrutiny.
Ready to make headlines?
Whether you need a fully outsourced press office or additional media support for your existing team, Cannon PR can provide the skills, capacity and media insight you need to make more of every opportunity.