PR support, tailored to you
Good working relationships make great things possible.
Every client relationship is different. Some speak to us every day. Others pick up the phone when they need us. Sometimes we’re leading the charge and for others, we’re working quietly in the background, making sure everything happens when it should.
Whatever your relationship with Cannon PR looks like, it starts with listening. We take time to understand your organisation, your ambitions and what you need from us. Then we bring our own experience, ideas and expertise to the table.
And yes, we’re passionate about PR and the positive difference it can make. We enjoy what we do, care about the work we produce and get genuine satisfaction from using our skills and expertise to help others succeed. After all, your success is our success.
What’s it like to work with Cannon PR?
We could tell you we’re responsive, proactive, flexible and easy to work with. Then again, that’s probably what you’d expect any PR agency to say.
So rather than tell you, here’s what that actually means when you work with us:
1. You’ll deal directly with the people doing the work
Nobody wants to explain something three times before it reaches the person who actually needs to know.
We keep things straightforward. You’ll work directly with the people responsible for delivering your PR, giving you access to the knowledge, experience and advice you need without unnecessary layers in between.
The more we get to know your business, the stronger the working relationship.
2. Every plan has a purpose
Successful PR plans aren’t simply to-do lists. Everything within them should have a reason for being there and contribute towards achieving your business goals.
That’s why we keep those goals firmly in sight, focusing our time and energy on the things that can make the greatest difference. If something isn’t working, we’ll question it. If priorities change, we’ll respond. And if there’s a better way to get you where you want to be, we’ll tell you.
3. Beyond the brief
Priorities shift. News breaks. Opportunities appear. And occasionally something lands on your desk that nobody saw coming.
Effective business relationships shouldn’t rely on you constantly finding things for us to do.
We keep our eyes and ears open to what’s happening around your organisation – following the news and trends relevant to your industry. When we spot an opportunity, an emerging issue or simply have an idea worth exploring, we’ll tell you.
Sometimes the best opportunities aren’t in the original plan.
4. We’re interested in results, not egos
Adding PR to your communications strategy shouldn’t be an either-or decision.
We regularly work alongside in-house marketing and communications teams, designers, photographers, videographers and other specialists. Everyone brings different skills, knowledge and perspectives. Our job isn’t to compete with that expertise, but to add to it.
5. Flexibility and transparency
Few businesses operate strictly nine-to-five, and neither do we. We understand there are times when an early start, an evening call or some weekend support is simply part of getting the job done. That’s why we provide out-of-hours support when you need it.
The same straightforward approach applies to our fees. We’ll be clear about what’s included from the outset, and if something arises that falls outside the agreed scope, we’ll talk to you before any additional costs are incurred.
Built on trust, collaboration and mutual respect
Strong relationships come from knowing where you stand. When you need us, we’ll be there. When something needs saying, we’ll say it. And when decisions need making, we’ll make them with your best interests at heart.
Sometimes it’s a one-off press release to make the most of a planned announcement. Sometimes it’s drawing on our skills and expertise to bring a new dimension to your communications strategy. In other cases, it’s a long-term partnership that develops over time.
Every great working relationship has to start somewhere.
What can we achieve together?