An event is a moment in time. Event PR makes sure its impact isn’t forgotten.
From glittering awards ceremonies and creative publicity stunts to conferences, public consultations and exhibitions, every event provides an opportunity to capture attention, bring people together and make something happen.
Our Event PR services are designed specifically to maximise the impact of your event, building interest beforehand, capturing attention on the day and keeping people talking long after the doors close and the lights are turned off.
Whatever you’re planning, we’ll help you make the most of the opportunity, finding the stories, moments and ideas that give people a reason to take notice, get involved and keep talking.
The event starts before the doors open
People don’t turn up to events by accident. They need to know it’s happening, understand why it matters and, most importantly of all, have a reason to want to attend.
Creating that interest takes more than simply announcing a date and hoping people will come. It means understanding who you want to reach and developing a communications strategy that places your event at the forefront of their minds.
The nature of those communications will depend on the type of event, but every event has one thing in common: it needs a plan to be seen and heard.
Ahead of the event, you’ll also need to think about the information you’re planning to communicate on the day and how it will be presented to your audiences. From the content of presentations to the materials your guests receive, every detail matters.
If required, we can also support the production of marketing materials for your event, from programmes and delegate packs to branded merchandise and digital content.
Showtime!
When the day finally arrives, your focus needs to be on the event itself. With people to welcome, staff to manage and countless details demanding your attention, the last thing you need is another distraction.
Dealing with journalists, arranging interviews and making sure the right moments are captured in photography and video all require time and attention. Having experienced PR support on hand means you don’t have to worry about any of that, leaving you free to concentrate on those attending and running the event itself.
We’ll work alongside your team throughout the event, managing media enquiries, coordinating interviews, supporting spokespeople and overseeing photography and video content, as well as responding to the communications challenges and opportunities that arise on the day. We’ll also take care of live social media, sharing the event as it happens.
After the applause
The event might be over, but that doesn’t mean its job is done. The final part of any successful event is making sure the people who matter know what happened, what was achieved and what comes next: it’s time to shout about your success.
The stories generated by your event can open the door to entirely new audiences. After all, the people in the room already know your event was a success. Now we need to make sure everyone else does too.
Whether it’s celebrating an achievement, announcing an outcome or demonstrating the difference your event has made, we’ll capture the story of your event.
For public consultations and engagement events, success can look very different. What people said, the views they shared and the information gathered can be some of the most important outcomes of the day. If required, we can help you capture and analyse that information, turning it into clear findings that can inform what happens next.
The right PR support for every occasion
The PR support you need will depend on what you’re planning and what you want your event to achieve. We’ll tailor our approach around your event and your audiences, drawing on the right mix of services to deliver the support you need.
Cannon PR’s Event PR services include:
- Event communications strategy
- Pre-event PR and promotion
- Media relations and journalist liaison
- Press release writing and distribution
- Media invitations and accreditation
- Interview and spokesperson support
- Speech writing
- Stakeholder communications
- Photography and video coordination
- Social media content (pre, during and post-event)
- Event marketing materials
- Post-event PR and media relations
- Public consultation feedback and analysis
- Monitoring and evaluation