Media Relations

Media relations

Shaping and influencing the news agenda

Cannon PR’s media relations services harness strategic storytelling to communicate effectively across a diverse range of media channels.

Media relations is much more than simply writing press releases; it’s about creating meaningful opportunities for others to engage with you and maximising those opportunities.

Examples of our media relations work include:

  • Commentary and thought leadership
  • Personal profiling
  • Placed articles
  • Press release writing and distribution
  • Interviews
  • Newsjacking
  • Podcasts
  • Web content
  • Engaging with influencers
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Why Media Relations Matter

Securing earned media coverage isn’t simply about securing as much publicity as possible; it’s about shaping perceptions, building credibility in your brand and driving influence. Effective media relations strategies are developed through storytelling, designed to reach the right audiences at the right time.

All media relations strategies developed by Cannon PR are tailored specifically to your unique needs, ensuring that your voice reaches the right people, at the right time, with the right message.

Our Approach to Media Relations

Our approach to media relations is strategic, proactive and tailored towards helping you to achieve your business goals.

  1. Strategic Storytelling
    Every business has a great story to tell, but very often businesses struggle to communicate this to the media. We craft compelling narratives into captivating stories that resonate with your target audience.
  2. Maximising the Opportunity
    When working with the media, we will equip you with the resources to maximise future media opportunities. This includes producing biographies of key members of staff,  arranging photography and additional supporting information.
  3. Targeted Media Outreach
    Cannon PR works regularly with journalists operating throughout the UK. From national media titles to specialist trade publications, we identify the right media channels to ensure your message lands in front of the people who matter the most.
  4. Media Training and Interview Preparation
    We take time to prepare our clients ahead of any media interviews secured. This approach ensures that when you are speaking to the media, you can maximise the opportunity and that you’re prepared for any questions you may be asked.
  5. Monitoring
    Our media relations services are built around providing long-term support. We monitor the media to identify hot topics and key subject areas. In addition to this, we also track media activity and analyse the impact of the coverage secured, providing insights that help refine your strategy and maximise your investment.

Ready to make your business boom?

Cannon PR provides a comprehensive range of public relations and communications services. Start your journey today. Or alternatively, book a free no-obligation consultation.

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Examples of Cannon PR’s media relations work: