Communications Strategy

Effective campaigns begin with a clear communications strategy

“A goal without a plan is just a wish.”  Antoine de Saint-Exupéry

Planning forms a vital element of every form of communications strategy, and Cannon PR will provide you with a clear and actionable roadmap that aligns your messaging with achieving your business goals.

Our strategies are built on solid research, analytics and industry insights, ensuring you make informed decisions. We will help you to identify the most effective routes to market, enabling your organisation to connect with the right people at the right time.

Communications Audit

We begin with a communications audit to assess and evaluate your current market position. Our audit reveals a snapshot of how your business is  performing and where the business currently sits in the market. At the same time, we analyse the way you interact with others.

This vital work helps to identify your current position in the marketplace, as well as identifying strengths, weaknesses and opportunities.

Key Messaging

Every form of communications activity should be like a stick of rock, it should run through the core of everything you say or do. Using the findings in our communications audit, we develop clear and compelling messaging to capture your brand’s voice and speak directly to your target audiences.

Audience Analysis and Segmentation

Understanding your audience is key to effective communication. Using data-driven insights to segment your audience helps to tailor your messaging for maximum impact. By knowing who you’re speaking to, we ensure your communications hit the mark every time.

Outreach and Engagement

Outreach and engagement are the lifeblood of any successful communications strategy. It’s not just about broadcasting your message but developing meaningful connections, sparking conversations and building lasting relationships with your audience.

This means harnessing a range of different communications techniques to maximise impact and reach. A typical communications strategy might include engaging with the media, content creation, community engagement and maximising opportunities offered through social media channels. When developing your communications strategy we will give consideration to:

• Media engagement.
• Digital and social media.
• Your website and routes to market.
• Internal communications.
• Budget.

We will also help you to plan and prepare for the unexpected, drawing upon the wealth of knowledge and expertise we have forged in the field of crisis and issue management.

Implementation

Cannon PR’s communication planning service is delivered as part of our standard public relations service. It is also available as a stand-alone package, equipping you with the tools needed to deliver the strategy in-house.

At Cannon PR, we don’t just create strategies; we create results. Our approach is focused on achieving measurable outcomes, designed specifically to drive your business forward.

Cannon PR’s communications strategies are delivered through: