Great campaigns begin with a great idea
Get your strategy right from the very beginning
Planning is a vital element of every communications campaign. At Cannon PR, we believe your communications strategy should be closely aligned to your business strategy, enabling you to reach out and engage with those who matter most to you.
Our approach to developing a communications strategy places your business aims at its heart – whether that’s to increase visibility, boost sales or reach out to new markets. We will discuss possible options and develop a bespoke approach to meet the unique needs of your business.
We begin with a communications audit. Our audit reveals a snapshot of how your business is currently performing amongst your competitors in the market. We assess the way you interact with others and the effectiveness of your approach to establish your current market position and identify potential future opportunities.
This information is then used to develop a clear communications strategy, which lays out how your short, medium and long term goals will be achieved. Campaign concepts are developed, in accordance with your budget and proposed timescales.
When developing a communications strategy, we give consideration to a number of factors including:
- Communication channels
Cannon PR’s strategic planning services are delivered as part of our standard public relations services, and can also be purchased as a stand-alone package, equipping you with the tools needed to deliver the strategy in-house.