Social Media Marketing

Cut through the noise with Cannon PR’s social media marketing services

Social media marketing is a powerful communications tool that directly influences the way individuals think about your business.

Engaging with social media plays an important role in building visibility of your products and services, driving purchasing decisions and building trust in your brand.

Cannon PR’s social media marketing services are built upon delivering meaningful content that helps businesses to cut through the noise and engage directly with their customers.

Our social media support is typically delivered as part of an integrated communications strategy, harnessing digital PR, content creation and offline media activity. We also deliver social media support as a standalone package.

Building a social media strategy

There are two important elements that should be considered in any social media strategy: building an audience for your products and services and producing fresh, regular content, designed to help your business communicate and engage effectively with its target markets.

Audience building

As the old adage goes, “In space, no-one can hear you scream”. That’s certainly true when it comes to amplifying a message through social media. Building an audience for your social media channels is arguably just as important as the content created.

Each social media strategy developed by Cannon PR is tailored to suit the unique needs of your organisation, paying close attention to customer demographics and producing effective ways of engaging with them.

Through a combination of carefully curated content and supported advertising, designed to build audiences for your channels, we help our clients to unlock the potential offered by social media to achieve your business goals.

Social media content development

Drawing upon our PR expertise, our approach towards social media content is firmly based around storytelling with purpose. Maybe your business is looking to engage with a consumer audience to boost sales or participate directly with business owners to build credibility and confidence in the services you deliver. Perhaps you are a charity looking to boost fundraising efforts or a public sector organisation looking to engage and communicate important information. Whatever your aims or background, we’ve got you covered.

We produce high-quality content, designed to stop the scroll and keep visitors coming back for more. Our content approach brings together creativity and credibility to help you achieve your business goals.

Evaluating social media impact

Backed by clear metrics, our social media management services, we don’t just analyse the performance of each platform in isolation, we take a holistic approach, assessing the impact based upon actions taken.

Cannon PR’s social media services include:

Profile creation and setup.
Social media management.
Content creation.
Monitoring and responding to feedback.
Blogs.
E-newsletters.
Video.
Infographics.
Social media marketing and advertising.
Monthly reporting and evaluation

What social media platforms do you support?

We work across a wide range of social media platforms, including Facebook, LinkedIn, X, YouTube and TikTok, to name but a few.

What can I expect from Cannon PR’s social media marketing services?

Cannon PR provides a range of social media services. Our premium social media service includes the following as standard:

Monthly content plan and review
Tailored posts, written with each platform and audience in mind
Image and visual content curation
Video content
Newsjacking opportunities
Channel monitoring and, where appropriate, responding to comments and curating leads
Reporting and evaluation

Additional support

Are you new to social media or unsure where to start? Don’t worry! If you’re baffled by blogs, terrified by tweets and flummoxed by Facebook, help is at hand!

Cannon PR also provides support and assistance to help you maximise the opportunities offered through social media. We dispel some of the myths surrounding social media, allowing you to make the most of this increasingly important form of communication and helping you to build and engage with your target audience.

How much do Cannon PR’s social media marketing services cost?

Our social media marketing packages start from £300+VAT per month. We also provide fixed fee costs for building your social media channels and developing a social media strategy.

Ready to make your business boom?

Cannon PR provides a comprehensive range of public relations and communications services. Start your journey today. Or alternatively, book a free no-obligation consultation.

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