February is a month when love is well and truly in the air, from a PR perspective this means plenty of ways to get creative with your messaging. But I’d like to ask you one question: how much love are you really showing your brand?
Like any great relationship, building a PR strategy is built upon trust, mutual respect and making the ordinary extraordinary. In a business context, that’s much more than making headlines: it’s celebrating achievements, recognising success and doing the groundwork to achieve your business goals.
Of course, like any relationship, this means building solid foundations. It often surprises me just how many businesses rely solely upon social media as a tool for brand building.
If you haven’t added a news story or fresh content to your website over the past month, then we need to talk!
Five Valentine’s Day inspired ways PR can help your business boom:
🔎 Searching for ‘the one’
Every great love story starts with a connection and a spark. An effective Communications strategy helps to realise your business goals by placing your business in the right place at the right time.
💗 First Impressions count
Remember that moment when your significant other bowled you off your feet? PR tactics such as media relations and digital pr can make sparks fly by immediately capturing your audience’s attention.
🦋 Moments to make your heart flutter
What’s a great love story without a narrative? Copywriting isn’t just about flirting with the media but celebrating your success, connecting with new audiences and keeping your brand relevant.
💍 Put a ring on it!
The best relationships are built on the foundations of trust and mutual respect. When you invest in PR, you’re committing to long-term success, keeping your brand relevant for the long haul. Find out how our pay-as-you-go-PR services can help your business to stand out from the competition!
💔 Avoid the heartbreak of bad publicity
The road to true love rarely runs smoothly – the same can happen when running a business. Unlike any other form of marketing and communications activity, Cannon PR’s crisis management services will protect your brand at the times when you need it most.
Spreading romance through the power of PR:
Valentine’s Day is a particularly important date in the hospitality industry. Find out how we helped to averted a potential kitchen nightmare and rekindled some much-needed love into a popular South Yorkshire hotel when we hit the national news headlines with Yorkshire’s Most Romantic Workplace!