About

Introducing Cannon PR

Cannon PR’s approach to Public Relations is based around helping you to achieve your business goals through effective communication and storytelling.

Our values

  • Integrity & Confidentiality: we take time to get to know those who we support; our client relationships are built on trust, honesty and transparency.
  • Innovation & Creativity: we continuously strive to explore fresh, creative approaches to bring your story to life.
  • Passion & Drive: we quite literally live and breathe PR! Driven by our energy, enthusiasm and expertise, your success is our top priority.
  • Excellence & Accountability: we strive for exceptional outcomes, always aiming to surpass expectations as well as acting ethically and responsibly at all times.
  • Results-driven: Helping our clients to achieve their business goals.
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Purpose led PR delivery, with results at the heart of every campaign

Cannon PR is an independent communications agency that has become a byword for purpose-led public relations delivery.
 
Our story began in 2011: the year that saw Prince William and Kate Middleton capture the hearts of the nation, the News of the World said, “Thank you and goodbye” for the very last time as details of the phone hacking scandal emerged and Adele achieved global fame with her hit, ‘Someone Like You’.
 
In South Yorkshire, Matthew Ridsdale started putting pen to paper and began developing his ideas to build a new kind of PR agency – one that didn’t just help businesses to embrace the many opportunities offered through creative storytelling, but one that helped organisations to grasp the  new prospects offered by a changing media landscape.
 
Since Cannon PR opened for business, we’re proud to have supported businesses operating across the length and breadth of the UK. We’ve contributed to the success of some of Britain’s best-known brands, supported a diverse range of public sector bodies and we’ve helped SMEs, business owners and start-ups to grow, as well as giving something back to the communities we serve through our work with charities and not-for-profit organisations.

In short, we are trusted by our clients, respected by our peers and our reputation has been built upon delivering a clear, transparent service that’s firmly grounded in meeting the unique needs of those who we are proud to call our clients.

We pride ourselves on forging strong working relationships with our clients, built upon the foundations of trust, collaboration and mutual respect.

Our work

Cannon PR was founded by experienced PR professional Matthew Ridsdale

Every organisation has a unique story waiting to be told. Our mission isn’t just to tell those stories, but to create meaningful content, delivered in a way that truly resonates with others.

It’s the stories you hear and discuss when you make your morning coffee, it’s shaping and influencing opinions, and we also protect and support the reputations of our clients at the times when that help is needed the most. 

Our work regularly appears in national, regional and sector-specific media outlets, encompassing the full media spectrum of TV, radio, news websites, social media channels and of course the traditional printed media.

It’s one of the reasons that charities, public sector organisations and businesses of all sizes, ranging from some of Britain’s best-known brands to ambitious SMEs and new entrepreneurs, regularly call upon our expertise and knowledge.

We also frequently advise others working in the communications, marketing and creative industries, working alongside both in-house teams and collaborating with specialist consultancies that require specialist PR know-how.

When you choose to work with Cannon PR, you’ll quickly discover that our PR and communications services are so much more than sharing good news or protecting reputations; it’s a partnership built upon trust, collaboration and mutual respect.

The Rotherham Real Ale & Music Festival is one of a number of charitable organisations Cannon PR actively supports

Investing in future talent

We are equally proud of our track record when it comes to nurturing and mentoring the PR professionals of the future by providing work experience opportunities and internships, helping them to lay the foundations of their future careers.

Giving back

We support a range of good causes and charitable organisations in the communities we serve.

This doesn’t simply mean getting out our chequebook, but rolling up our sleeves and using our skills, knowledge and expertise to contribute towards their success.

We are proud to call ourselves patrons of Barnsley & Rotherham Chamber of Commerce.

Beneficiaries of our charitable work have included:

  • The Feoffees of the Common Lands
  • Rotherham Civic Society
  • Gallery Town
  • Rotherham & District Sunday League
  • The Rotherham Real Ale and Music Festival
  • Rotherham Round Table
  • South Yorkshire Scouts

Ready to make your business boom?

Book a free consultation today, simply click on the link below