Our media mechanics have given your answers the once-over, and you’ve scored:
00

It looks like you’ve got a few problems under the bonnet…
If your communications strategy was a car, it’s going to need to some serious TLC before heading anywhere near the open road!
Your score suggests there are some important areas of your communications approach that need attention.
An effective communications strategy is like a journey – it starts with a bit of plan. You need to know where you’re going and, of course, knowing the best way to get there.
The chances are that when it comes to engaging with others effectively, you’re in a critical position. But it’s not all bad news. Unlike the vehicle above, it’s not going to take months of work in a specialist repair shop to put things right.
Start with the basics
Before doing anything – think about your communications strategy. At this stage, the chances are you need more than just to top up the oil or pumping up the tyres, before setting off on your next journey, you need a plan.
Ask yourself:
- What does your business actually want to achieve?
- Who do you need to influence to get you there?
- What do you want them to do?
- And perhaps most importantly of all – what steps to I need to take get there?
If you’re struggling to answer those questions, that’s where Cannon PR can help!

