Pay as you go PR

Bespoke press release writing and distribution

Developed specifically to help businesses across the UK showcase their achievements and celebrate success, our pay as you go PR support service provides access to professional communications expertise, without any long-term or ongoing financial commitments.

Maximise your media impact

Cannon PR’s one-off press release writing service helps businesses to maximise the impact of their good news stories.

Our pay-as-you-go PR support service will help you to capitalise on the great work your business is doing by creating genuine stories that will prick up the ears of journalists and readers alike. Once the press release has been written, we will also distribute it on your behalf too.

How does pay-as-you-go PR work?

Most businesses have great news to share. Examples might include, new appointments, the development of a product or service, an acquisition of a competitor, business growth, milestone achievements or examples of how your business is investing back into the communities it serves.

Our one-off press release writing service will help you to make the most of those opportunities by maximising the impact of your success.

Through our pay-as-you-go PR support package, we will do the hard work for you. Here’s how it works:

1. Development and content creation

Effective press releases begin with a clear idea. We will help you to identify the all-important news angle to your story, who you would like to reach and the information about your business you would like to communicate.

We will also discuss supporting materials such as photography and video content (additional fees for these services may apply), and timescales for sharing the story will be agreed.

Based upon this information, we will produce a media friendly press release, tailored to its intended audiences.

2. Reviewing and finalising

Once the first draft is prepared, you will have the opportunity to discuss and review the content. There are no additional charges for revising content or redrafting; we want you to be completely satisfied with the final story.

3. Media planning and distribution

One of the most important elements of any press release is determining where to send the story. Our pay-as-you-go press release service helps you to maximise media the reach of your story. Drawing on our extensive journalist contacts list, we will identify relevant media publications, ranging from specialist industry publications, regional news outlets and where appropriate, journalists working on national media publications.

4. Follow up and evaluation

Following distribution, we will collate and share the results of coverage obtained with you.

I’m in a rush and need urgent help!

Get in touch with us today to learn more about our services and how we can help you achieve your goals.

Cannon PR also offers an express turnaround service. Call us on 01709 321585 or contact us using the form below:

Whether you’re launching a new product, hosting an event or sharing exciting company news, our pay-as-you-go PR support is here to help you every step of the way.

Frequently asked questions:

What is pay as you go PR?

Pay as you go PR is a press release writing and distribution service. It is aimed at helping businesses and marketing managers who want to share their stories with the media.

How does pay as you go PR work?

Cannon PR will discuss your idea and use this to create a press release to help you secure media coverage for your business

Do I see the story before you share it with the media?

Absolutely. The press release will only be issued to the media once you are completely happy with the content.

How much does the service cost?

Our pay as you go service is offered on a fixed fee basis. To discuss your project, please contact us today. Please note a 20% deposit is required.

What type of media coverage can I expect to receive?

Although PR media coverage is never 100% guaranteed, businesses which have benefitted from our pay as you go PR service have seen their stories published in a wide range of media outlets. Examples have included: Business news websites, regional news channels, sector specific publications, local and regional newspapers, radio, and in some cases TV and national news outlets. We will notify you where the story has been published.