Stop the scroll
Bespoke, organic-led social media services designed specifically to help you reach the right audiences, build engagement and support your wider communications goals.
Social media marketing is a powerful communications tool that directly influences how others see and engage with your organisation.
Used effectively, social media can increase visibility, build trust, strengthen relationships with your audiences and influence the decisions they make.
Cannon PR’s social media marketing services are built around delivering meaningful content that directly supports your wider business goals, whether that’s building greater awareness, strengthening relationships with your audiences or inspiring others to take action.
Social media rarely works in isolation. Forming part of your wider communications strategy, our approach connects social conversations with your business goals, ensuring the content you share isn’t simply designed to grab attention, but inspires action.
There’s more to social media marketing than being social
If you’ve landed on this page simply looking for a company to increase your likes, followers and views, you’re probably in the wrong place.
Of course, those numbers can be useful performance indicators, but true social media success is determined by what happens next.
Our social media strategies are always developed around your business goals, turning attention and engagement into action that supports your wider objectives.
It starts with finding the right people
As the old adage goes, “In space, no-one can hear you scream”. The same is true on social media if no-one is listening. Building the right audience for your social media channels is just as important as the content you create.
Understanding who you need to reach is central to our approach. We look at who your audiences are and what matters to them. Drawing on this understanding, we develop the right approach to reach, engage and encourage them to act.
Through a combination of research, insight and strategic thinking, we help you unlock the potential offered by social media to achieve your business goals.
Developing content that earns attention
The best social media content is shaped by the audience you want to reach and what you want to achieve. What captures the attention of a consumer audience may be very different to what builds credibility with business leaders, inspires someone to support a charity or helps a public sector organisation communicate important information.
Social media offers a unique platform to show and build your brand personality. It gives you the chance to be topical, make people laugh, think, question or look twice, creating the freedom to communicate differently and find creative ways to bring even complex subjects to life.
Drawing on our PR expertise, we develop ideas and content that bring your organisation to life on social media. From reacting to the latest news and trends to creating original campaigns and finding new ways to tell your stories, we make sure there is always a reason for your audience to sit up and take notice.
Sparking conversations
Using social media to grow your business isn’t simply about bombarding others with content — it’s about engagement. Social media gives organisations the opportunity to listen, respond and engage directly with their audiences, transforming the role it plays from sharing information to joining the conversation.
The conversations taking place on social media can also offer valuable insight into what others really think about your organisation, the issues that matter to them and how attitudes are changing. Listening to those conversations can help you spot emerging opportunities, respond to concerns and shape how your organisation communicates.
Measuring what matters
Likes, shares, followers and views all have a role to play in measuring social media performance, but the greatest measure of success is the bottom line.
For some, success means generating leads, increasing sales and driving revenue. For others, it might mean attracting donations, increasing event registrations or inspiring people to support a campaign. Success can equally mean changing perceptions, building trust and positively influencing how people feel about your organisation.
We look beyond the headline numbers to understand what your social media activity is actually delivering and the impact it is having on your business. We use those insights to refine your approach, build on what’s working and identify new opportunities as they emerge.
Putting your social media strategy to work
Every organisation uses social media differently. Whether you need a complete social media strategy, support with a specific campaign or simply an extra pair of hands when you need them, Cannon PR can provide flexible social media support tailored around your needs.
- Social media strategy development
- Audience development
- Content planning and creation
- Social listening and monitoring
- Influencer outreach & strategic partnerships
- Social media advertising
- Issues & crisis support
- Reporting and evaluation