Our media mechanics have given your answers the once-over, and you’ve scored:
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Congratulations, you’ve passed your PR MOT!
Give yourself a pat on the back. Your communications are in good shape. You’ve got a clear idea of where you’re going, you understand who you need to reach and you’re putting the right things in place to get there.
You’re not simply communicating for the sake of it. You’re thinking strategically, making the most of opportunities coming your way, and keeping a close eye on the reputation you’ve worked hard to build – with measures in place to protect you, should the unexpected take you off course.
So, what next?
Of course, passing your PR MOT doesn’t mean you should simply give it a well-earned wax and polish, park your car in the garage and leave it there to admire for the next 12 months. You’re in good shape, so perhaps it’s time to think about where you want to go next.
Could you take your stories to a bigger audience by exploring new media opportunities? Strengthen your online presence further by embracing Digital PR more effectively? Find new ways to engage the people who matter through stakeholder engagement? Or perhaps you’ve achieved something worth shouting about and it’s time to put together an award-winning entry?
You’ve nailed the basics. Now let’s see what your PR can really do. Fresh thinking, bigger ideas and opportunities you might otherwise drive straight past.
The road ahead is clear. The traffic lights are green and there’s not a contraflow system in sight. Where you go next is up to you.