Name *Email Address *Confirm Email Address *Website *What do you currently do to promote your business and its services?Select all that applyWebsite news pageSocial MediaEmail marketing/newslettersPRAdvertising (Print or online)NetworkingEvents and exhibitionsSponsorshipSEODirect marketingOtherNoneWhen did you last publish a news story, blog or insight on your website?Within the last weekWithin the last month2-4 months ago4-6 months ago6-12 months agoMore than 12 months agoNever/ Don’t use itWhich of these channels has your business posted on in the last seven days?Select all that applyLinkedInFacebookInstagramXTikTokYouTubeOtherNoneHow often does your business engage with content posted by other people or organisations on social media?RegularlyOccasionallyRarelyNeverDuring the last six months, where has your business shared its news, expertise or opinions beyond its own website and social media channels?Select all that applyLocal/ regional mediaTrade mediaNational mediaPodcastsSpeaking opportunitiesOther organisations’ websites or newslettersOtherNoneHow many newsworthy stories has your business proactively shared with external audiences during the last six months?6+3-51-2NoneDoes your business currently have a PR or communications plan?Yes – with clear objectives, planned activity and measurable outcomesWe have some plans, but nothing formalNo – our PR is largely reactiveWe don’t currently undertake PR activityDo you monitor what's being said about your business and the issues affecting your business in the media?RegularlySometimesRarelyNeverIf a journalist contacted your business today, would you and your staff know who should respond and how the enquiry should be handled?Yes – we have a clear processOur processes are more informalA journalist? No comment…No/ unsureIf your business faced negative publicity or a reputational issue tomorrow, do you have a communications plan in place?Yes – we have a clear planWe have a basic ideaNo/ not sureWhat's the biggest PR challenge facing your business right now?Getting noticedFinding stories to tellReaching the right audiencesSecuring media coverageTime pressuresKnowing what to sayOtherKeep in touchI’d like to receive occasional PR news, advice and updates from Cannon PR by email. We will NEVER share your data with third party organisationsYes please!Data and privacyWe’ll use the information you provide to process your PR MOT and send you your results. Please see our privacy policy and terms and conditions for more details about how Cannon PR handles your information.Your PR MOT scoreSubmit
