Media relations is the beating heart of our business. We deliver long-term strategic campaigns or short-term support, depending on your needs.
Cannon PR works proactively with the media on a daily basis. We understand media relations is much more than simply writing press releases; it’s about creating meaningful opportunities for others to engage with you.
Storytelling is a fundamental part of our media relations services. Our team’s professional writing abilities and network of media contacts ensures your exciting developments are captured in media-friendly news which pricks up the ears of journalists.
We enjoy good working relationships with many journalists based throughout Yorkshire and beyond and our work frequently contributes to shaping the local, regional and national news agenda.
As an established PR agency, we know the importance of creating attention-grabbing headlines and our approach balances creativity and credibility – delivering the all-important ‘news hook’ whilst ensuring the vital key messages of the story aren’t lost.
Our core media relations services include:
- Identifying media opportunities within your organisation
- Writing and distributing press releases, comment and commissioned feature articles
- Working closely with journalists, bloggers and social media influencers
- Connecting your business with journalists
Cannon PR’s media relations services deliver everything your business needs to reach out and engage with others, but we also go above and beyond the norm. Our approach gives you complete control over the information which is shared with the media.