Real results for Rotherham’s newest pub

Cannon PR has long-established links with the brewery and real ale community; a factor that made us the first choice for a syndicate of beer-lovers when they were looking for assistance to launch their new business venture.

Launch of the New York Tavern

Business Partners Paul Vernon and Mick Warburton raise a glass to toast the launch of the New York Tavern

Last summer brothers Mick and Kevin Warburton, both co-directors of Parkgate-based Chantry Brewery, along with friend and Real Ale enthusiast Paul Vernon, took the opportunity of fulfilling a lifelong dream of setting up and running their own pub after purchasing the former Prince of Wales Feathers, in Rotherham town centre.

They had the beer, refurbished the premises and even decided on a name change, but the new pub needed one important thing – customers!

As a Rotherham-based business, Cannon PR were more than aware of Westgate’s rich pub history.

It was only as we carried out further research for the launch and investigated further the pub’s new name – The New York Tavern, that we realised the close connections between the Feather’s and the town’s original New York Tavern, a pub which had been demolished in the early 1970s.

Pictures of the original New York Tavern were located, and as an added twist to the media campaign, we organised an appeal for former publicans at both ‘The Feathers’ and the Original New York Tavern to get in touch.

Our work helped to successfully raise awareness of the new venture, generating significant local and regional media coverage, as well as helping the pub to establish a presence on a number of social media channels.

The New York Tavern has been an unmitigated success, with Cannon PR successfully generating significant results for the pub’s launch and even helped to reunite the new owners of the pub with the daughters of one of the pubs former landlords, who were given the honour of pulling the first pints on opening night! Customer numbers have been strong since its launch and already it has been shortlisted for the ‘Pub of the Season’ by Rotherham CAMRA; a unique campaign for a business with a unique history.

Some of the coverage attained during the campaign:

Yorkshire Post

The Star

 

Cannon PR shortlisted for prestigious industry award

Cannon PR has been shortlisted in the 2012 Yorkshire & Lincolnshire CIPR PRide Awards. The agency was chosen for its work on Baa’s of Steel – the theme for this year’s Rotherham Real Ale and Music Festival.

Baa’s of Steel is one of just six campaigns to be shortlisted in the category of “Best campaign: £10,000 and under” and was one of over 1,000 entries received by the Chartered Institute of Public Relations.

Matthew Ridsdale, founder of Cannon PR, said: “The Rotherham Real Ale and Music festival is a terrific organisation, and one that not only helps thousands of people to experience many different varieties of Real Ale and entertainment, but perhaps more importantly it also helps to raise thousands of pounds for local good causes.

“To be shortlisted for a PRide award – one of the most highly sought after accolades available to the public relations industry- is something that we are extremely proud of, particularly as we are one of just three South Yorkshire PR agencies to be represented this year.”

CIPR CEO, Jane Wilson MCIPR, said:

“The CIPR PRide Awards celebrate the best PR and communications campaigns and teams from the profession across the UK. To be shortlisted for a CIPR PRide Award demonstrates exemplary achievement, impact and value, immediately putting your work in the spotlight. The sheer number of high quality entries received this year, especially when things are still pretty tough out there economically, is testament to a thriving nationwide industry. Congratulations for reaching this stage and the best of luck for the awards presentation evenings.”

The judging process for the PRide Awards is rigorous with a national panel of industry experts assessing the shortlisted entries and choosing the winners. The 2012 Chairs of Judges, Gill Dandy FCIPR, Senior Consultant at The Centre for Strategy and Communication, and Chris Genasi FCIPR, Senior Consultant at APCO Worldwide, assisted in ensuring a fair and consistent judging process.

Gill Dandy, commented:”I would like to congratulate all of the individuals and teams that have been shortlisted across the twelve regions and nations in the UK. The standard of entries continues to improve year on year which demonstrates an increasingly vibrant public relations profession.”

The winners of the 2012 Yorkshire and Lincolnshire CIPR PRide Awards will be announced at black-tie dinner on 15th at the Queens Hotel, Leeds.

About the CIPR PRide Awards
The CIPR PRide Awards is the only UK wide awards scheme that recognises excellence in public relations and communications work across Scotland, Wales, Northern Ireland and the English regions. Now in its 9th year the CIPR PRide Awards grow year-on-year as consultancies and organisations increasingly recognise the benefits of industry awards, and past winners continue to reap the benefits of receiving one.

Alongside CIPR Scotland, CIPR Wales/Cymru and CIPR Northern Ireland, taking part in the 2012 CIPR PRide Awards are East Anglia; Home Counties South; Midlands; North East; North West; Thames and Chiltern; West of England; Wessex and Channel Islands: and Yorkshire and Lincolnshire.