Professional development

Why CPD matters for PR professionals

The PR sector is constantly reinventing itself. From responding to the challenges posed by new and emerging technologies such as artificial intelligence, to the changing ways in which we all interact with customers, colleagues and friends. Communication tools rarely stay the same. Think about the way we all use mobile technology compared with three, five

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Matthew Ridsdale

CIPR Accreditation

Matthew Ridsdale, the founder of Cannon PR, has become one of just three public relations relations professionals in South Yorkshire to be awarded Accredited Practitioner standard by the Chartered Institute of Public Relations (CIPR). The CIPR’s accredited Practitioner Status is awarded to PR practitioners in recognition of their commitment to professional excellence in maintaining and developing

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