Cannon PR

What makes a great press release?

A well written press release can result in significant media coverage if it offers something that is genuinely newsworthy. Although the definition of what is deemed to be newsworthy may differ from publication to publication, journalists almost always assess the merits of a story based upon its relevancy to their readers. They often look for

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Matthew Ridsdale

CIPR Accreditation

Matthew Ridsdale, the founder of Cannon PR, has become one of just three public relations relations professionals in South Yorkshire to be awarded Accredited Practitioner standard by the Chartered Institute of Public Relations (CIPR). The CIPR’s accredited Practitioner Status is awarded to PR practitioners in recognition of their commitment to professional excellence in maintaining and developing

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