{"id":22612,"date":"2024-08-28T14:16:56","date_gmt":"2024-08-28T13:16:56","guid":{"rendered":"http:\/\/cannonpr.co.uk\/?p=22612"},"modified":"2024-09-28T03:21:55","modified_gmt":"2024-09-28T02:21:55","slug":"reimagining-recruitment","status":"publish","type":"post","link":"https:\/\/cannonpr.co.uk\/reimagining-recruitment\/","title":{"rendered":"Reimagining recruitment"},"content":{"rendered":"\n

Reimagining recruitment: The Human Recruitment League<\/strong><\/h2>\n\n\n\n

Human Recruitment is a South Yorkshire-based business that wanted to challenge the conventions associated with the recruitment industry. Working in a competitive market sector, they knew it was important to distinguish themselves from the competition by positioning the business as a force for good \u2013 a business that not only helped companies to make a long-term investment in their workforce, but one that invested back into the communities it served.<\/p>\n\n\n\n

Company founder Amy Stephenson challenged Cannon PR to identify ways of engaging with potential candidates and businesses, as well as developing a creative, yet cost-effective way of building visibility for the then new business.<\/p>\n\n\n\n

Our solution? Bring The Human League to its South Yorkshire heartlands!<\/p>\n\n\n\n

Background<\/strong><\/p>\n\n\n\n

Human delves much deeper into the recruitment process than simply finding great candidates. Having successfully pioneered a philosophy based upon understanding how factors like personality, passion and approach can all contribute towards a candidate\u2019s long term success in their new role, Amy wanted to challenge the transactional nature of the recruitment industry head-on.<\/p>\n\n\n\n

Approach<\/strong><\/p>\n\n\n\n

Our PR strategy was built around three core areas of activity: forging stronger engagement with the regional business community, building visibility for the Human Recruitment brand amongst potential clients and candidates, as well as reflecting the company\u2019s ethos of investing back into the communities it serves.<\/p>\n\n\n\n

Cannon PR successfully positioned Amy as an expert within the recruitment industry, effectively securing media opportunities within the regional, national and industry specific media titles. We also worked with Human Recruitment to identify potential awards, to showcase the company\u2019s achievements to date.<\/p>\n\n\n\n

The Human League<\/strong><\/p>\n\n\n\n

Sponsorship can be a highly effective route to market,  and we spotted synergy between Human\u2019s core business values and the Rotherham & District Sunday Football League. The league was due to celebrate its 50th<\/sup> anniversary, and Cannon PR successfully brokered a sponsorship deal that would see the top division named in Human Recruitment\u2019s honour.<\/p>\n\n\n\n

We arranged a photo shoot, announcing the new signing, with the story built around the playful line that Rotherham could now boast its very own Human League!<\/p>\n\n\n\n

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