At the beginning of September Cannon PR celebrated it’s ninth anniversary since we opened for business, giving us the perfect opportunity to look back at some of the public relations campaigns we’ve worked since 2011.

Today, we thought we’d head back to the glorious summer of 2016 and look at a campaign we undertook on behalf of Sheffield’s Stancill Brewery, specifically in relation to the launch of a genuine first for beer lovers in the city: The creation of the first lager to be produced in the Steel City.

This campaign involved quite a lot of background research and there’s an interesting back story behind lager production in Sheffield. So, with permission from Stancill Brewery, we thought we’d share the story behind Sheffield’s first lager.

You can read this in our new portfolio section here