Awards success for Cannon PR

Cannon PR wins top industry award

Matthew Ridsdale, the founder of Cannon PR, has been named as Yorkshire and Lincolnshire’s Outstanding Freelance Practitioner by the Chartered Institute of Public Relations.

He wPRide Awards 2014 Gold Winneras presented with the top industry award at a glittering awards ceremony which took place at the Queen’s Hotel Leeds, which recognised and showcased some of the very best public relations campaigns, teams and individuals from across the region.

It is the first time that the award has been presented to South Yorkshire-based PR professional and was one of four categories in which Cannon PR gained recognition, with his work on the 2014 Rotherham Real Ale and Music Festival and with the Sheffield & District Law Society also reaching the finals in the categories of best event, best regional campaign and best publication respectively, where his work competed against some of the largest consultancies and in-house communications teams in the region.

The judges of the awards, which comprised of senior members of the Public Relations industry, based outside of the region, were particularly impressed by Matthew’s outlook after he was made redundant and his ability to see his misfortune as an opportunity rather than a setback. Since forming Cannon PR, Matthew has become one of the first practitioners in Yorkshire to attain the CIPR’s Accredited Practitioner standard – awarded in recognition of his commitment to professional excellence as well as devoting his spare time to supporting local good causes.

Since forming Cannon PR, Matthew has become one of the first practitioners in Yorkshire to attain the CIPR’s Accredited Practitioner standard – awarded in recognition of his commitment to professional excellence as well as devoting his spare time to supporting local good causes as well as working with a wide variety of businesses and not-for-profit organisations throughout South Yorkshire as well as supporting some of Britain’s best known companies and brands.

Matthew said:

“The PRide awards are one of the most a highly regarded accolades in the PR industry, especially as all entries are judged by senior PR professionals working in the industry with first hand experience of what makes a good campaign.

“When the finalists were announced it was terrific to discover that my work had been shortlisted in four categories and see work that I’ve undertaken be named alongside some of the largest PR agencies and communications teams in the region was something that I immensely proud of, but to go on and be named as the region’s Outstanding Freelance Practitioner has been the highlight of my career to date.

“Of course, you can’t really win awards without the companies, charities and individuals who put their faith in you to deliver work which helps their businesses and I’d like to give a special thanks to everyone who has supported me over the past three years. It’s been a truly amazing and exciting journey and I’m now firmly setting my sights on growing the business further and hopefully more success in years to come!”

The CIPR PRide Awards is the only UK-wide awards scheme that recognises excellence in public relations and communications work across Scotland, Wales, Northern Ireland and six English regions. Nationally, the awards attracted over 1100 entrants, with 350 campaigns, teams, consultancies and individuals across the UK in nine different awards nations and regions reaching the shortlist.

Cannon PR founder is presented with the title of Outstanding Freelance Practitioner at the 2014 CIPR Yorkshire & Lincolnshire PRide Awards

Real results for Rotherham’s newest pub

Cannon PR has long-established links with the brewery and real ale community; a factor that made us the first choice for a syndicate of beer-lovers when they were looking for assistance to launch their new business venture.

Launch of the New York Tavern

Business Partners Paul Vernon and Mick Warburton raise a glass to toast the launch of the New York Tavern

Last summer brothers Mick and Kevin Warburton, both co-directors of Parkgate-based Chantry Brewery, along with friend and Real Ale enthusiast Paul Vernon, took the opportunity of fulfilling a lifelong dream of setting up and running their own pub after purchasing the former Prince of Wales Feathers, in Rotherham town centre.

They had the beer, refurbished the premises and even decided on a name change, but the new pub needed one important thing – customers!

As a Rotherham-based business, Cannon PR were more than aware of Westgate’s rich pub history.

It was only as we carried out further research for the launch and investigated further the pub’s new name – The New York Tavern, that we realised the close connections between the Feather’s and the town’s original New York Tavern, a pub which had been demolished in the early 1970s.

Pictures of the original New York Tavern were located, and as an added twist to the media campaign, we organised an appeal for former publicans at both ‘The Feathers’ and the Original New York Tavern to get in touch.

Our work helped to successfully raise awareness of the new venture, generating significant local and regional media coverage, as well as helping the pub to establish a presence on a number of social media channels.

The New York Tavern has been an unmitigated success, with Cannon PR successfully generating significant results for the pub’s launch and even helped to reunite the new owners of the pub with the daughters of one of the pubs former landlords, who were given the honour of pulling the first pints on opening night! Customer numbers have been strong since its launch and already it has been shortlisted for the ‘Pub of the Season’ by Rotherham CAMRA; a unique campaign for a business with a unique history.

Some of the coverage attained during the campaign:

Yorkshire Post

The Star